There’s some interesting news about Amazon’s latest move in the world of social commerce. Amazon is launching a new feature called Amazon Inspire, which is similar to TikTok. In this post, we’ll go over what Amazon Inspire is and how it could potentially impact your business. Let’s get started.
What is Amazon Inspire?
Amazon Inspire is a new feature that allows users to explore products and ideas through short-form videos and photos from their favorite influencers, brands, and other customers. It’s a feed within the Amazon app and is designed to attract a younger audience. To access it, users simply need to click on the “light bulb” icon on the bottom bar of the Amazon app. The feature will initially be available to select U.S. users in early December and will roll out to all U.S. users in the coming months.
How does Amazon Inspire work?
To use Amazon Inspire, users will open the Amazon Shopping app and tap on the Inspire icon. They’ll be prompted to choose from over 20 interests, such as makeup, pets, gaming, and hiking, to personalize their feed. The feed is a stream of short-form videos and photos that users can scroll through, similar to TikTok. When they see something they like, they can tap on buttons at the bottom of the window to link to the product on Amazon or “like” the content with a red heart by double-tapping the screen.
Why is Amazon launching Inspire?
Amazon is launching Amazon Inspire to drive sales on its platform and compete with other social media apps like TikTok and Instagram. These apps are popular marketing channels for brands, and Amazon hopes that by offering a similar experience within its own app, it can keep users from straying to other platforms to discover and shop for products. Additionally, Amazon recently warned that its fourth-quarter sales could fall below expectations and announced plans to cut thousands of corporate roles, so launching Amazon Inspire could potentially help boost sales and keep users engaged with the app.
How could Amazon Inspire impact your business?
If you’re an entrepreneur, marketer, ecommerce manager, or social media expert, you might wonder how Amazon Inspire could impact your business. Here are a few ways it could potentially make a difference:
- Increased visibility: By creating and sharing content on Amazon Inspire, you could increase the visibility of your products or brand to a wider audience.
- Improved customer engagement: Amazon Inspire’s focus on short-form videos and photos could make it easier for you to connect with customers and engage with them in a more authentic and personal way.
- Enhanced credibility: By linking to relevant sources and other relevant content on your website through internal and external links, you can improve the credibility and authority of your content on Amazon Inspire.
- Targeted marketing: By using long-tail keywords like “best Amazon Inspire videos for makeup enthusiasts,” you can target specific users who are more likely to be interested in and potentially convert to your products or services.
Overall, Amazon Inspire has the potential to be a valuable marketing tool for businesses of all sizes. By using it effectively, you can increase your reach and engagement with customers and potentially drive more sales for your business. However, it’s worth noting that, as with any new platform, it may take time and experimentation to find the right approach and see results.
That being said, it’s always a good idea to stay up-to-date on the latest trends and features in the world of social commerce and consider how they fit into your overall marketing strategy. Amazon Inspire is definitely worth keeping an eye on as it rolls out to all U.S. users in the coming months.