2.5 Billion WhatsApp users globally.

WhatsApp is a social messaging tool, acquired by Facebook to make peer-to-peer digital communication seamless and efficient.

Today, a single individual uses WhatsApp for at least 55 min per day. This is an average higher than any other app used on a daily basis on a phone.

This means this is a perfect opportunity to use WhatsApp as a marketing channel for digital campaigns.

Below are 5 campaign options you can use to run WhatsApp Marketing campaigns

1- Awareness Campaigns

With access to send a template message to thousands of WhatsApp users, you can cater a well-defined message to deliver your marketing campaign to your target audience. This is a good outbound marketing approach to use when targeting an existing database of people with who you’ve gathered their contact info.

2- Lead Generation Campaigns

Setting up a rich media WhatsApp template with a creative, a message and a couple of CTAs, will attract your audience’s attention, and drive them to click on the button to convert into leads. You can also cater your WhatsApp messages to different segments based on the criteria of your recipient lists.

3- Lead Nurturing Campaigns

With the use of sequences and automation, you can set up an automated communication flow with your leads based on how they are replying to your WhatsApp Marketing campaigns. This will allow you to further nurture your relationship with your leads, and provide them with valuable insights seamlessly, through the automations and sequences set.

4- Conversational Ecommerce Conversion Campaigns

Conversational e-commerce or c-commerce is a term identifying the use of conversations within e-commerce user experiences. This can be through social media DMs or through WhatsApp or any other messaging tool. In the case of WhatsApp marketing, you can dispatch WhatsApp messages to your potential customers with your promoted products, or the items under your sale. The conversion would still happen on your website, but all the product clarifications would be happening through WhatsApp.

5- Customer Retention Campaigns

Since your WhatsApp is an integral part of your business, you have to use it to collect customer data and to develop your relationship with your clients through a loyalty program, You will have direct access to their WhatsApp feed, so this can help you build a well-established loyalty program to increase sales and ROAS for future campaigns.

WhatsApp marketing and Conversational Commerce are yet to grow as we see the world tending towards a more digitally social world with the need to communicate with the retailers to establish a level of trust.

Through WhatsApp marketing solutions, this has become within your reach.