You know what, “Marketing” was never as sophisticated as people are making it look today. Over calculation, over planning, over thinking, over everything is way to over the limit. Speaking for myself, I never read an article or a book that defines “Marketing” as “Advertising”, though that’s what most professionals are doing today; all they want to do is to constantly show people what they got to sell without even caring about how they’re are helping them solve their problems. Better yet, these experts teach this to the young & inexperienced entrepreneurs. Speaking of entrepreneurs, let’s take a deep breath here and have a look at some of the great startups that could’ve made it to the highlight dream if they had their “Marketing” perform in a more inbound-oriented manner.
• Zoomo (GoZoomo) – Used car marketplace
• Askme – E-commerce marketplace
• Doorment – On-demand laundry vertical
• Klozee – Clothing rental
• Buildzar – Marketplace for building materials
• FranklyMe – Video blog
And more…